Johan Visser joins Agrico to focus on drip and micro-irrigation

Grethe Bestbier

“Just as important as the best drip or micro-irrigation design, is your relationship with the client. We need to ensure every person in Agrico is fully equipped and also people-orientated”, says Johan Visser, who recently joined Agrico to further its precision irrigation capability.

A client-focussed approach to precision irrigation

A veteran of the irrigation industry, Visser started his career in 1968 as one of the first persons to complete the SABI irrigation course. Subsequently, he joined various engineering and irrigation firms until finally, in 1992, he joined the precision irrigation leader Netafim. Here he spent the majority of his professional career as manager of the SADEK countries, encouraging and advancing the use of precision irrigation practises across the continent, before joining the Agrico team in 2022. 

“I’ve had a very interesting career in irrigation which has introduced me to various people, which is wonderful”, says Visser. “I value the people that cross my path and am passionate about making a difference in their lives. The most important thing is always communication. We need to respect each other and walk away as friends at the end of every conversation.”

His new role at Agrico will involve encouraging and advancing the use of precision irrigation across the firm and its clients. 

“My first priority will be to focus on the 33 Agrico branches and their irrigation designers. My role is to support and teach them to become even more comfortable with drip and micro-irrigation, in order to help them help their clients,” he says.

“In the future I will also shift my focus to direct consultation with clients, but the first order of the day is to equip the Agrico team to deliver the best possible service.”

Growth through continuous improvement

According to Walter Andrag, managing director of Agrico, Johan will assist the projects team, both in South Africa and further north.  

“Johan is experienced and well respected, therefore ideal to head our training efforts.  He will ensure our designers stay up to date and informed of all the latest products and options available to growers”, says Andrag.

Visser believes that Agrico has the potential to be a top player in the low volume irrigation industry, with strong designers, experienced technicians and a vast support network throughout southern Africa to provide effective service. 

“The great advantage that Agrico has is an extensive infrastructure to support the client with precision irrigation on his or her farm.”

This network, along with a process of continuous improvement and a client-focused approach, will move Agrico forward and facilitate growth. 

“I want to be a part of the team that builds Agrico into the best irrigation company in the southern hemisphere. It is not something I can do on my own, but the team can, and I want to be a part of that.” 

Related articles

New Agrico trucks added to vehicle fleet

We are excited to announce that four brand new Agrico tautliners are on the road. These new additions to our fleet will further enhance our logistical capabilities and ensure that the optimal irrigation solution is making its way to you. Take alook at some photos of these behemoths!

Read More »

The Agrico family branches out to Robertson

We are pleased to announce that  Waterfall Irrigation in Robertson will be joining Agrico, with effect 1 November 2023.  We intend to add value in Robertson by providing a complete product range, solid technical support and long term corporate stability.

Read More »

Pineapples live the sweet life with Agrico irrigation project

The rich soil of Norsa farm provides the perfect growing spot for pineapple. But with a significant height difference between the water source and crops, designing an efficient irrigation system is not a straightforward task. In 2016, Rhodes food group entrusted the irrigation giant Agrico to design an irrigation system for the cultivation of pineapples here.

Read More »

Load capacity drive solar irrigation project near Tzaneen

The need to improve load capacity and mitigate energy costs was the primary catalyst behind the recent installation of a solar energy system near Ohrigstad. Agrico Tzaneen wanted to ensure their client Cor Cross enjoyed uninterrupted irrigation and minimal crop and yield losses. With some help, they pulled off a solar system which achieves exactly this. 

Read More »